Winning hearts and minds. Emotional Branding were asked to develop an internal brand narrative that would inspire and align employees around the future direction of NATS commercial strategy. NATS is the UK’s air traffic control organisation.
rgillingwater
Telling your organisation’s story – ICAReAlumni Conference May 2018, Alicante, Spain
Richard, a member of the ICARe Alumni planning committee, will be running one of several co-creation workshops on the 11th May 2018, University Miguel Hernández, Avinguda de la Universitat d’Elx, s/n, 03202 Elx, Elche (Alicante), Spain
‘It’s all about emotions…IDPE 2018 Annual Conference
It’s about telling stories that mean something, that connect with people, that stand out, that inspire and that make people want to give.’
EYOTO New Brand Launch
We’re really excited to have launched a newly established company by Aston University’s optometry school, Aston EyeTech – Eyoto. A brand centered around “next generation” eye diagnostic and measurement solutions.
Speaking at the Institute for Research in Biomedicine Barcelona
IRB Barcelona is a world-class research centre devoted to understanding fundamental questions about human health and disease. Richard Gillingwater spoke on Communicating with greater effect – creating a deeper emotional connection with people
2018 Pearson Sales Conference – Building deeper emotional connection
Richard Gillingwater was very excited to speak at this years Pearson Sales Conference. Richard spoke on how a sales team can build deeper emotional connections with their customers.
Active listening and improvisation workshop – in a barn!
Great day running an active listening and Improv day with a senior team for one of the UK’s largest independent schools.
The Challenge of Being Distinctive
The Council for Advancement and Support of Education (CASE) published its first book by authors from the UK.
4 Emotional triggers that increase email click-through rate
These four principals of persuasion were identified by the editorial director for DigitalMarketer:
- Gain
- Logic
- Fear
- Scarcity
Gain – That’s what your reader is wondering and you need to answer.
If you’ve appealed to a buyers emotional side it’s time to give them something to justify their decision such as a statistics, odds or a comparison.
Fear is one of our most fundamental survival emotions, but not something to choose lightly.
combing them together:
Until midnight tonight (Scarcity) and for less than the price of a pint (Logic) you can learn how to save £100’s off your new car (Gain)
or
Until midnight tonight (Scarcity) and for less than the price of a pint (Logic) you can avoid being ripped of when buying a new car (Fear)
The strength of women – is what makes Tudor Hall distinct?
An Independent Girl’s School for Independent Girls was the brand concept behind Tudor Hall’s new recruitment campaign.