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Rory Sutherland tells a lovely story about a psychological solution to deaths at traffic lights in Korea by simply introducing a count down display at red traffic lights.
From the Journal of Biomedical informatics published in 2006
Lecture on emotions – ‘Stop thinking, Start feeling’
Halfords cultivate more customer love with a new brand platform and identity launched in 2016.
Falling in love follows the same chemical process whether that’s with people or brands.
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How we helped tell a truly emotive story
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Creating a big vision and a powerful narrative