NATS Employee branding – Telling a more elevated story

click Winning hearts and minds. Emotional Branding were asked to develop an internal brand narrative that would inspire and align employees around the future direction of NATS commercial strategy. NATS is the UK’s air traffic control organisation.

Telling your organisation’s story – ICAReAlumni Conference May 2018, Alicante, Spain

buy modafinil online ireland Richard, a member of the ICARe Alumni planning committee,  will be running one of several co-creation workshops on the 11th May 2018, University Miguel Hernández, Avinguda de la Universitat d’Elx, s/n, 03202 Elx, Elche (Alicante), Spain

4 Emotional triggers that increase email click-through rate

These four principals of persuasion were identified by the editorial director for DigitalMarketer:

  • Gain
  • Logic
  • Fear
  • Scarcity

Gain – That’s what your reader is wondering and you need to answer.

If you’ve appealed to a buyers emotional side it’s time to give them something to justify their decision such as a statistics, odds or a comparison.

Fear is one of our most fundamental survival emotions, but not something to choose lightly.

combing them together:

Until midnight tonight (Scarcity) and for less than the price of a pint (Logic) you can learn how to save £100’s off your new car (Gain)


Until midnight tonight (Scarcity) and for less than the price of a pint (Logic) you can avoid being ripped of when buying a new car (Fear)