Look deeper into most advertising and you’ll find very sophisticated emotional branding going on.
Rory Sutherland tells a lovely story about a psychological solution to deaths at traffic lights in Korea by simply introducing a count down display at red traffic lights.
From the Journal of Biomedical informatics published in 2006
Lecture on emotions – ‘Stop thinking, Start feeling’
Halfords cultivate more customer love with a new brand platform and identity launched in 2016.
Falling in love follows the same chemical process whether that’s with people or brands.
http://experiencethewoodlands.com/tag/levure-bakery/ Some real crackers
How we helped tell a truly emotive story
The Depot Boijmans Van Beuningen – source url a mirror to our souls, a mirror to the world.
Creating a big vision and a powerful narrative