Rory Sutherland tells a lovely story about a psychological solution to deaths at traffic lights in Korea by simply introducing a count down display at red traffic lights.
From the Journal of Biomedical informatics published in 2006
Lecture on emotions – ‘Stop thinking, Start feeling’
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Hartpury College – leaving a positive impression for brand, student, parents and employees
Radley College, one of the UK’s top boys boarding schools, wanted to launch a vision that united the hearts and minds of all alumni around a bold ambition.
It’s time to have a conversation about a difficult subject, one that most people would really rather avoid, especially in business.