Our Mission

emotional branding
“We look up to the same stars and see such different things”
George R.R. Martin, A Storm of Swords

Our mission is to create inspiring communication that leaves a positive footprint on society.

We aim to help organisations to become more aware of the positive and negative impact their communication can have on people’s lives. So those who wish to make a positive impact can do so with greater influence and those who are less purpose driven can make more conscious decisions around the impact their words, pictures and actions can have on us all.


Branding, marketing, fundraising and all forms of communication are designed to influence our behaviour, shape our perceptions of the world we live in and who we are. The words organisations choose to use, the pictures they share and the actions they demonstrate form cultural norms that define communities, shape laws and influence decision-making.

Our mission is to better understand how communication impacts our values and lives at a deeper emotional level. We can then help organisations not only achieve better results in pursuit of positive impact in the short-term, but also generate longer-term positive value into their brands and the communities they serve.