How we helped tell a truly emotive story
Trias in an NGO that brings together like-minded farmers and entrepreneurs around the globe to support each other to make their dreams come true. People, people and people: that’s what Trias is all about.
This is the story we help tell and this is the brand we help build.
Trias didn’t have an emotive story. It knew what it did and how it did things but that was too functional to engage people. Following a workshop to discover the true benefit the ‘why’ we then help develop their big idea – turning dreams into opportunities. From this we developed their narrative, brand and visual identity that now runs through everything they do.