Richard Gillingwater was very excited to speak at this years Pearson Sales Conference. Richard spoke on how a sales team can build deeper emotional connections with their customers.
Great day running an active listening and Improv day with a senior team for one of the UK’s largest independent schools.
The Council for Advancement and Support of Education (CASE) published its first book by authors from the UK.
These four principals of persuasion were identified by the editorial director for DigitalMarketer:
Gain – That’s what your reader is wondering and you need to answer.
If you’ve appealed to a buyers emotional side it’s time to give them something to justify their decision such as a statistics, odds or a comparison.
Fear is one of our most fundamental survival emotions, but not something to choose lightly.
combing them together:
Until midnight tonight (Scarcity) and for less than the price of a pint (Logic) you can learn how to save £100’s off your new car (Gain)
Until midnight tonight (Scarcity) and for less than the price of a pint (Logic) you can avoid being ripped of when buying a new car (Fear)
An Independent Girl’s School for Independent Girls was the brand concept behind Tudor Hall’s new recruitment campaign.
Look deeper into most advertising and you’ll find very sophisticated emotional branding going on.
Rory Sutherland tells a lovely story about a psychological solution to deaths at traffic lights in Korea by simply introducing a count down display at red traffic lights.
From the Journal of Biomedical informatics published in 2006
Lecture on emotions – ‘Stop thinking, Start feeling’
Halfords cultivate more customer love with a new brand platform and identity launched in 2016.