New brand for Oxford University Press
Emotional Branding were asked to develop a new brand that captured the shift from dictionaries to data. We helped developed a new name and a whole new brand identity and visual language.
Emotional branding help ODS redefine its brand
Emotional branding were commissioned to refresh Oxford Direct Services. To create a big idea and develop the visual language including a new identity to run across a new website, stationery, signage, annual report and vehicles.
The big idea was around the idea of 'doing good'. A business that was 100% invested in doing good for customers, employees, suppliers, the community and the environment.
A brand video was developed as part of the brand launch.
Emotional Branding have this year re-branded Vocovo and Oxgene and both companies made it into the UK Fast 50 – the foremost technology awards programmes run by Deloitte.
The ranking is based on revenue growth over the last four years and is part of an international programme run by Deloitte.
The most effective brands trigger consumers’ emotions, yet these powerful five are among the most difficult to create:
Here are seven things worth considering
- Emotions ARE effective
- People buy because they feel like it, so make them feel something
- Consider all of the senses… even online
- Weave your brand into a narrative
- Use your brand history to create new memories
- If you’re a new, challenger brand – borrow brand nostalgia
- If something doesn’t repeat, it’s probably not important
I was really excited and pleased to speak at this years EAIE conference held in Geneva.
Working with Nottingham Trent University we were asked to help develop a recruitment campaign to attract leading research academics. People who had big ideas and were looking for a place to make those ideas a reality.