Emotional branding help ODS redefine its brand
Emotional branding were commissioned to refresh Oxford Direct Services. To create a big idea and develop the visual language including a new identity to run across a new website, stationery, signage, annual report and vehicles.
The big idea was around the idea of 'doing good'. A business that was 100% invested in doing good for customers, employees, suppliers, the community and the environment.
A brand video was developed as part of the brand launch.