The most effective brands trigger consumers’ emotions, yet these powerful five are among the most difficult to create:
Here are seven things worth considering
- Emotions ARE effective
- People buy because they feel like it, so make them feel something
- Consider all of the senses… even online
- Weave your brand into a narrative
- Use your brand history to create new memories
- If you’re a new, challenger brand – borrow brand nostalgia
- If something doesn’t repeat, it’s probably not important
Falling in love follows the same chemical process whether that’s with people or brands.
The science is quite simple on one level…
It’s time to have a conversation about a difficult subject, one that most people would really rather avoid, especially in business.