Improve brand recall. Try these 7 things

Here are seven things worth considering

  1. Emotions ARE effective
  2. People buy because they feel like it, so make them feel something
  3. Consider all of the senses… even online
  4. Weave your brand into a narrative
  5. Use your brand history to create new memories
  6. If you’re a new, challenger brand – borrow brand nostalgia
  7. If something doesn’t repeat, it’s probably not important