The Council for Advancement and Support of Education (CASE) published its first book by authors from the UK.
These four principals of persuasion were identified by the editorial director for DigitalMarketer:
Gain – That’s what your reader is wondering and you need to answer.
If you’ve appealed to a buyers emotional side it’s time to give them something to justify their decision such as a statistics, odds or a comparison.
Fear is one of our most fundamental survival emotions, but not something to choose lightly.
combing them together:
Until midnight tonight (Scarcity) and for less than the price of a pint (Logic) you can learn how to save £100’s off your new car (Gain)
Until midnight tonight (Scarcity) and for less than the price of a pint (Logic) you can avoid being ripped of when buying a new car (Fear)
An Independent Girl’s School for Independent Girls was the brand concept behind Tudor Hall’s new recruitment campaign.
Rory Sutherland tells a lovely story about a psychological solution to deaths at traffic lights in Korea by simply introducing a count down display at red traffic lights.
From the Journal of Biomedical informatics published in 2006
Lecture on emotions – ‘Stop thinking, Start feeling’
Some real crackers
Hartpury College – leaving a positive impression for brand, student, parents and employees
Radley College, one of the UK’s top boys boarding schools, wanted to launch a vision that united the hearts and minds of all alumni around a bold ambition.
It’s time to have a conversation about a difficult subject, one that most people would really rather avoid, especially in business.