UNDERSTANDING
NFU Mutual
From Brand Guidelines to Direct Marketing Campaigns
![](/getmedia/e71715b6-495f-469a-9967-b6c10abd1cb4/NFU-mutual-interiors.jpg?width=50)
Creating the brand guidelines
We have worked with NFU Mutual over many years, on a wide variety of projects - from developing their brand guidelines, defining the customer journey and carrying out communication audits to a wide range of internal and external campaigns.
![](/getmedia/1f499b59-f71a-42f6-a68a-db47a65039c7/NFU-MUTual-barnd-wardrobe.jpg?width=50)
![](/getmedia/ec18606e-481b-4a1d-ad8c-322360451b31/NFU-mutual-customer-journey.jpg?width=50)
![](/getmedia/e4b4f24c-ed2e-489a-a053-e23883a3416e/NFUM-signage.jpg?width=50)
Campaigns
From internal campaigns aimed at Agents to High Net Worth customers.
![](/getmedia/ef395dad-8110-4b9f-ad82-b45526c7489f/NFU-it-s-about-time.png?width=50)
![](/getmedia/a3a4825a-8442-48ae-87b9-7151a0091a18/NFU-estate-insurance.png?width=50)
![](/getmedia/5f76c9cc-c0c8-4eb4-b509-88c2ec50cb7e/NFU-high-networth.png?width=50)
![](/getmedia/fe127135-7a19-476c-a40a-198ba677443b/NFU-Seize-the-moment.png?width=50)
![](/getmedia/ef395dad-8110-4b9f-ad82-b45526c7489f/NFU-it-s-about-time.png?width=50)
![](/getmedia/472dc290-688c-417c-ae00-eb637156b5a6/NFUM-DM-campaign.png?width=50)
![](/getmedia/cba8d48d-dad8-4e2f-8417-8c1c71e5d19f/nfum-literature.jpg?width=50)
![](/getmedia/86411601-5d23-48b3-b495-03a2f8e326c1/NFUm-literature-2.jpg?width=50)
![](/getmedia/d6a606a0-4cb3-4748-8cb7-5ad23e52b757/NFU-national-advertising-campaign.png?width=50)
![](/getmedia/d5cf8ccd-0b8a-4836-884a-24984244697e/nfum-premium.jpg?width=50)
![](/getmedia/71ae5897-9894-4a30-afb5-a227ca4b1387/NFU-mutual-investment.jpg?width=50)