Brand strategies that drive greater response from your marketing and communication budget
Helping leaders build more purposeful brands
Building brands that people trust, that are more than a logo. Brands built from the inside out.
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For brand strategy, branding, fundraising, graphic design, employee engagement, creative workshops and training in Oxfordshire, Buckinghamshire, Gloucestershire, Berkshire and Northamptonshire
What drives us is making people FEEL MORE connected, passionate, inspired… about your brand. Like it or not. People buy more, give more and work harder for organisations they feel emotionally connected to.
Helping marketers tell a more powerful story
How do we help drive greater response from every single point of contact?
Helping B2B companies connect emotionally
Which brand has the highest percentage of customers feeling emotionally connected to their purchases – Apple or Cisco?
About
Our emotions drive our behaviour, despite our best attempts at rationalising and explaining things ‘logically’. Emotional Branding is about capturing these emotional triggers to drive short term results whilst building long term brand value. This means your campaigns can be more effective and your brands feel more authentic.
Hi, I’m Richard Gillingwater MD of Emotional Branding. We’re an Oxfordshire based creative and strategic led brand agency who specialise in helping educational institutions and corporate organisations communicate at a deeper level with people through the science of emotions.
The science proves the greater the level of emotions in your brand and communications, the greater the levels of purchase, engagement, loyalty and support. This is achieved through the activation of specific ‘high-impact’ motivators in your brand, marketing, employee engagement and fundraising strategies and campaigns.
Recent News
Which emotion does you brand trigger?
The most effective brands trigger consumers’ emotions, yet these powerful five are among the most difficult to create:
Improve brand recall. Try these 7 things
Here are seven things worth considering Emotions ARE effective People buy because they feel like it, so make them feel something Consider all of the senses… even online Weave your brand into a narrative Use your brand history to create…
Joining head and heart for emotional branding – EAIE
I was really excited and pleased to speak at this years EAIE conference held in Geneva.
NTU – Attracting leading academics through emotional storytelling
Working with Nottingham Trent University we were asked to help develop a recruitment campaign to attract leading research academics. People who had big ideas and were looking for a place to make those ideas a reality.
Solveo – New name and identity
Developing a new brand identity for one of Africa’s largest distribution companies
NATS Employee branding – Telling a more elevated story
Winning hearts and minds. Emotional Branding were asked to develop an internal brand narrative that would inspire and align employees around the future direction of NATS commercial strategy. NATS is the UK’s air traffic control organisation.
Telling your organisation’s story – ICAReAlumni Conference May 2018, Alicante, Spain
Richard, a member of the ICARe Alumni planning committee, will be running one of several co-creation workshops on the 11th May 2018, University Miguel Hernández, Avinguda de la Universitat d’Elx, s/n, 03202 Elx, Elche (Alicante), Spain
‘It’s all about emotions…IDPE 2018 Annual Conference
It’s about telling stories that mean something, that connect with people, that stand out, that inspire and that make people want to give.’
EYOTO New Brand Launch
We’re really excited to have launched a newly established company by Aston University’s optometry school, Aston EyeTech – Eyoto. A brand centered around “next generation” eye diagnostic and measurement solutions.
Speaking at the Institute for Research in Biomedicine Barcelona
IRB Barcelona is a world-class research centre devoted to understanding fundamental questions about human health and disease. Richard Gillingwater spoke on Communicating with greater effect – creating a deeper emotional connection with people
2018 Pearson Sales Conference – Building deeper emotional connection
Richard Gillingwater was very excited to speak at this years Pearson Sales Conference. Richard spoke on how a sales team can build deeper emotional connections with their customers.
Active listening and improvisation workshop – in a barn!
Great day running an active listening and Improv day with a senior team for one of the UK’s largest independent schools.
The Challenge of Being Distinctive
The Council for Advancement and Support of Education (CASE) published its first book by authors from the UK.
4 Emotional triggers that increase email click-through rate
These four principals of persuasion were identified by the editorial director for DigitalMarketer: Gain Logic Fear Scarcity Gain – That’s what your reader is wondering and you need to answer. If you’ve appealed to a buyers emotional side it’s time…
The strength of women – is what makes Tudor Hall distinct?
An Independent Girl’s School for Independent Girls was the brand concept behind Tudor Hall’s new recruitment campaign.
Testimonials
Richard has fundamentally transformed how people engage with our brand through the development of our ‘big idea’ – Working as One – and our visual identity and sub-brands.
Our best prospectus ever…with Richard’s help we transformed the student experience by building a deeper emotional connection with students. From Open Days, campaigns, brand development to developing ‘Your Future Plan’, which was key to driving student recruitment.
Richard has helped create depth, meaning and consistency to the Oxford University Press brand, through the development of the master brand, sub-brand, websites and our mission and values. Helping us reach out and connect with millions of people around the world everyday.
