Brand strategies that drive greater response from your marketing and communication budget

Helping leaders build more purposeful brands
Building brands that people trust, that are more than a logo. Brands built from the inside out.
The science of engagement
Building brands that people trust, that are more than a logo. Brands built from the inside out.
How do we help drive greater response from every single point of contact?
Which brand has the highest percentage of customers feeling emotionally connected to their purchases – Apple or Cisco?
Our emotions drive our behaviour, despite our best attempts at rationalising and explaining things ‘logically’. Emotional Branding is about capturing these emotional triggers to drive short term results whilst building long term brand value. This means your campaigns can be more effective and your brands feel more authentic.
Hi, I’m Richard Gillingwater MD of Emotional Branding. We’re an Oxfordshire based creative and strategic led brand agency who specialise in helping educational institutions and corporate organisations communicate at a deeper level with people through the science of emotions.
The science proves the greater the level of emotions in your brand and communications, the greater the levels of purchase, engagement, loyalty and support. This is achieved through the activation of specific ‘high-impact’ motivators in your brand, marketing, employee engagement and fundraising strategies and campaigns.
Emotional Branding have this year re-branded Vocovo and Oxgene and both companies made it into the UK Fast 50 – the foremost technology awards programmes run by Deloitte. The ranking is based on revenue growth over the last four years…
Refreshed brand identity – www.vocovo.com
https://www.oxgene.com/
The most effective brands trigger consumers’ emotions, yet these powerful five are among the most difficult to create:
Here are seven things worth considering Emotions ARE effective People buy because they feel like it, so make them feel something Consider all of the senses… even online Weave your brand into a narrative Use your brand history to create…
I was really excited and pleased to speak at this years EAIE conference held in Geneva.
Working with Nottingham Trent University we were asked to help develop a recruitment campaign to attract leading research academics. People who had big ideas and were looking for a place to make those ideas a reality.
Developing a new brand identity for one of Africa’s largest distribution companies
Winning hearts and minds. Emotional Branding were asked to develop an internal brand narrative that would inspire and align employees around the future direction of NATS commercial strategy. NATS is the UK’s air traffic control organisation.
Richard, a member of the ICARe Alumni planning committee, will be running one of several co-creation workshops on the 11th May 2018, University Miguel Hernández, Avinguda de la Universitat d’Elx, s/n, 03202 Elx, Elche (Alicante), Spain
It’s about telling stories that mean something, that connect with people, that stand out, that inspire and that make people want to give.’
We’re really excited to have launched a newly established company by Aston University’s optometry school, Aston EyeTech – Eyoto. A brand centered around “next generation” eye diagnostic and measurement solutions.
IRB Barcelona is a world-class research centre devoted to understanding fundamental questions about human health and disease. Richard Gillingwater spoke on Communicating with greater effect – creating a deeper emotional connection with people
Richard Gillingwater was very excited to speak at this years Pearson Sales Conference. Richard spoke on how a sales team can build deeper emotional connections with their customers.
Richard has fundamentally transformed how people engage with our brand through the development of our ‘big idea’ – Working as One – and our visual identity and sub-brands.
Our best prospectus ever…with Richard’s help we transformed the student experience by building a deeper emotional connection with students. From Open Days, campaigns, brand development to developing ‘Your Future Plan’, which was key to driving student recruitment.
Richard has helped create depth, meaning and consistency to the Oxford University Press brand, through the development of the master brand, sub-brand, websites and our mission and values. Helping us reach out and connect with millions of people around the world everyday.