GREATNESS WITHIN
Radley College
Develop the narrative, vision and purpose for one of the world's top private schools.
What emotions and personality did we want for the brand?
We were initially asked to develop a fundraising campaign. This required us to write a narrative for the school - it's purpose, mission and values - and to capture these within a printed brochure and several videos.
But what we actually did was capture what it felt like to be at Radley - its personality.
As an archetypal brand, Radley is a combination of several qualities that come together to provide its unique character.
