Develop the narrative, vision and purpose for one of the world's top private schools.
What emotions and personality did we want for the brand?
We were initially asked to develop a fundraising campaign. This required us to write a narrative for the school - it's purpose, mission and values - and to capture these within a printed brochure and several videos.
But what we actually did was capture what it felt like to be at Radley - its personality.
As an archetypal brand, Radley is a combination of several qualities that come together to provide its unique character.