Your brand is a story told through multiple archetypes
Emotional Branding Insights
Research into how brands blend archetypes to tell more powerful stories, differentiate, and build a richer emotional connection.
What is a brand and how do you brand a company?
Stop saying B2B or B2C. Think HUMAN-2-HUMAN.
Why your brand SHOULD be made of multiple personalities
Emotions not thoughts have the energy to move (e'motion) or change our behaviours
Emotional Branding - What are 'High-impact emotional’ drivers'?
Emotional Branding - Why do emotions sell?
