Oxford Dictionary – How we helped the world’s biggest dictionary brand connect with millions of people

Oxford Dictionaries is the world’s biggest and best known dictionary.

This is how we helped it reach more people with a brand refresh and develop a new brand ‘Oxford living Dictionaries’ – a global languages programme designed to capture all the world’s languages.


  • Redesigning the visual brand identity and language
  • Developing a new stapline ‘language matters
  • Designing for the homepage for Oxford Dictionaries .com globally the website for language specific Oxford Living Dictionaries.
  • Establishing a brand hierarchy between Oxford and specific languages dictionaries through the concept ‘Oxford Living Dictionaries
  • Defining the term ‘Powered by Oxford‘ to align both modern and traditional values.

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