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BOLD

White.net

Modernising the name and brand identity for a leading marketing agency

Scope

What emotions and personality did we want to create for the brand?

An Oxford-based digital marketing agency asked us to refresh its brand, recognising that they wanted to present a bolder, fresher and more differentiated offer in the marketplace. We also looked to change the name. The name WHITE was selected along with a bold visual language.

The brand archetype 'Designer' was used to create a bold minamilistic feel.

 

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