Modernising the name and brand identity for a leading marketing agency
What emotions and personality did we want to create for the brand?
An Oxford-based digital marketing agency asked us to refresh its brand, recognising that they wanted to present a bolder, fresher and more differentiated offer in the marketplace. We also looked to change the name. The name WHITE was selected along with a bold visual language.
The brand archetype 'Designer' was used to create a bold minamilistic feel.