BOLD
White.net
Modernising the name and brand identity for a leading marketing agency
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What emotions and personality did we want to create for the brand?
An Oxford-based digital marketing agency asked us to refresh its brand, recognising that they wanted to present a bolder, fresher and more differentiated offer in the marketplace. We also looked to change the name. The name WHITE was selected along with a bold visual language.
The brand archetype 'Designer' was used to create a bold minamilistic feel.
![](/getmedia/3d5d469f-b893-4832-86f7-1d3031e4f675/White-Branding-identity-bold.png?width=50)
![](/getmedia/ebdbf10c-9e06-4834-ba3c-fe2d46673ff3/White-Branding-identity-brand-guidelines.png?width=50)