HEART of OUP
Oxford University Press
Defining OUP's Mission, Values & Narrative through a global employee engagement programme.
Strategic Challenge:
To develop the mission vision and values for OUP based on what employees felt.
Creative Challenge:
To find emotion within a corporate narrative
What emotions and personality did we want to create for the brand?
This project was about asking employees what was at the heart of their organisation.
We created an enaggement programme that enabled them to explore what emotions and personality they wanted for their brand.
What we did:
- Recruited over 120 ambassadors from across the globe through Oxford Share.
- Each ambassador recruited 10 colleagues.
- Over 1,300 people (I in 5 employees) completed an extensive online questionnaire.
- 120 ambassadors attended one of 4 global workshops to share their findings.
- Online forums followed the workshops to capture any final thoughts.
- The Project Team consolidated and developed the ideas from all the feedback.
- Evolved recommendations following discussions and webinars with the Project Team, GBC, ExCo and Ambassadors.
As part of the delivery we created a range of internal employee videos to tell their story; promoting new practices and explaining their mision vision and values.
