SAYING NO
Guide Dogs
'Say No' to shared streets awareness campaign
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Strategic Challenge:
To create an awareness campaign about the negative impact of shared streets.
Creative Challenge:
Explaining the concept of shared streets and making the impact tangible.
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What emotions and personality did we want to convey?
This project was all about raising awareness and so the 'Advocate' persona was selected. A persona that sits between the 'Citizen' and the 'Activist'.
![](/getmedia/72c1f628-b5b5-4275-ae3b-10cac3d56730/Guide-Dogs-for-the-blind-campaign-identity-Logo.png?width=50)
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