SAYING NO
Guide Dogs
'Say No' to shared streets awareness campaign
Strategic Challenge:
To create an awareness campaign about the negative impact of shared streets.
Creative Challenge:
Explaining the concept of shared streets and making the impact tangible.
What emotions and personality did we want to convey?
This project was all about raising awareness and so the 'Advocate' persona was selected. A persona that sits between the 'Citizen' and the 'Activist'.
