RM Education

Strategic Challenge: Create the rules for an established brand

The brand existed as a logo but there were no guidelines for the visual look and feel, narrative or the values.

Creative Challenge: Position the parent brand as the sum of its parts

The brand sits above a broad range of educational products. The brand had to work as the parent brand for all these sub-brands.

What emotions and personality did we want to create for the brand?

This project required a youthful feel but the issue was which archetype?  We opted for the 'Idealist' brand which is a sub-set of the 'Innocent' group of archetypes.