Skip to content
PLAYFUL

RM Education

A leading supplier of technology and resources to the education sector

Strategic Challenge: Create the rules for an established brand

The brand existed as a logo but there were no guidelines for the visual look and feel, narrative or the values.

Creative Challenge: Position the parent brand as the sum of its parts

The brand sits above a broad range of educational products. The brand had to work as the parent brand for all these sub-brands.

Sector

What emotions and personality did we want to create for the brand?

This project required a youthful feel but the issue was which archetype?  We opted for the 'Idealist' brand which is a sub-set of the 'Innocent' group of archetypes.

We use cookies to give you the best experience of using this website. By continuing to use this site, you accept our use of cookies. Please read our Cookie Policy for more information.