University of Gloucestershire
Developing brand guidelines and a range of campaigns
To build the parent brand and several sub-brands.
Putting a face and voice to the brand.
What emotions and personality did we want to create for the brand?
This project was all about giving students the ability to create a plan to achieve their goals, expressed through the personality of the 'Explorer' archetype.
Your Future Plan
We developed the brand concept and identity for Your Future Plan – helping students develop the skills, experience and confidence to make their career dreams a reality.
We developed extensive brand guidelines for the University, working across three visual genres - Inspiration, Information and Promotion.
We worked across a wide range of campaign projects, from the business school to nursing.