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University of Gloucestershire

Developing brand guidelines and a range of campaigns

Strategic Challenge:

To build the parent brand and several sub-brands.


Creative Challenge:

Putting a face and voice to the brand. 

What emotions and personality did we want to create for the brand?

This project was all about giving students the ability to create a plan to achieve their goals, expressed through the personality of the 'Explorer' archetype. 

Your Future Plan

We developed the brand concept and identity for Your Future Plan – helping students develop the skills, experience and confidence to make their career dreams a reality.

Brand Guidelines

We developed extensive brand guidelines for the University, working across three visual genres - Inspiration, Information and Promotion.


We worked across a wide range of campaign projects, from the business school to nursing.

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