The No.1 provider of Enterprise Managed Services in the UK
To build the parent brand and several sub-brands
Putting a face and voice to the brand
What emotions and personality did we want to convey?
This is a business that's unashamedly about growth and improving business perfomance, working - Smarter. Faster. Better.
For this the obvious archetype was the 'Athlete' - a hero persona all about improving performance.