SMARTER. FASTER. BETTER.
Barcode Warehouse
The No.1 provider of Enterprise Managed Services in the UK
![](/getmedia/8d0ea642-49ee-4f5f-95c7-e3166d55030a/barcode-brand-development-website.png?width=50)
Strategic Challenge:
To build the parent brand and several sub-brands
Creative Challenge:
Putting a face and voice to the brand
![](/getmedia/7726d8e6-eae1-4876-9fa4-284563d0764d/Emotional-branding-Barcode.png?width=50)
![](/getmedia/a12797e1-786a-4ed2-8112-fe18b3649014/barcode-brand-development-people.png?width=50)
What emotions and personality did we want to convey?
This is a business that's unashamedly about growth and improving business perfomance, working - Smarter. Faster. Better.
For this the obvious archetype was the 'Athlete' - a hero persona all about improving performance.
one.app
Brand development
![](/getmedia/f992303e-6e99-4798-b979-c8c9870bee2f/barcode-brand-development-One-app.png?width=50)
![](/getmedia/595fc26e-b573-4a81-a71c-43f342847520/barcode-brand-developmentone-app.jpg?width=50)
Mytill
Brand development
![](/getmedia/18ca0186-ba35-4ef4-8a8a-fe79578d6eb2/barcode-brand-development-My-till-2.png?width=50)