Barcode Warehouse

Strategic Challenge:

To build the parent brand and several sub-brands

Creative Challenge:

Putting a face and voice to the brand 

What emotions and personality did we want to convey?

This is a business that's unashamedly about growth and improving business perfomance, working - Smarter. Faster. Better.

For this the obvious archetype was the 'Athlete' - a hero persona all about improving performance.