Helping Guide Dogs change how people feel about shared streets.
For many people, shared streets feel great and safer – creating an open space that breaks the conventional separation between road and path. This allows people to roam more freely, giving a festival feeling to town centers and research shows that car drivers can become more considerate and drive slower. However shared streets are not good news for people who are blind. The lack of clear distinction between road and path means it can be confusing, frightening and dangerous.
We helped the guide Dogs develop a campaign that said ‘No’ to shared streets. To challenge the perception that they felt safe for everyone.
Re-creating the experience
As well as running environmental and advertising campaigns we re-created the experience for the general public of what it was like to walk on shared street if you were a blind person. We created a stand where people could be blindfolded and experience what it was like for others.