Your brand is a story told through multiple archetypes
Emotional Branding Insights
2020
![What is a brand and how do you brand a company?](/getmedia/0ce387fb-5ffa-4ece-9ec2-b11dc85b4e0f/What-is-a-brand_-emotion-logic.jpg?width=50)
What is a brand and how do you brand a company?
![Stop saying B2B or B2C. Think HUMAN-2-HUMAN.](/getmedia/21ecef72-0396-4856-a24e-1103380e7401/emotional-connection-workshop-copy_1.jpeg?width=50)
Stop saying B2B or B2C. Think HUMAN-2-HUMAN.
![Why your brand SHOULD be made of multiple personalities](/getmedia/85890cd8-62f1-4993-8c14-e160762eb012/Richard-Gillingwater-brand-speaker-brand-archetypes.jpeg?width=50)
Why your brand SHOULD be made of multiple personalities
![Emotions not thoughts have the energy to move (e'motion) or change our behaviours](/getmedia/496c17f5-c9d3-4c42-842b-f6e780ae4079/e-motions-to-move-out.jpeg?width=50)
Emotions not thoughts have the energy to move (e'motion) or change our behaviours
![Emotional Branding - What are 'High-impact emotional’ drivers'?](/getmedia/563dceaa-4f06-4fb5-bb41-d0f38e2599dd/AdobeStock_194060585.jpeg?width=50)
Emotional Branding - What are 'High-impact emotional’ drivers'?
![Emotional Branding - Why do emotions sell?](/getmedia/c8bcfca0-74e3-47ec-bed8-94b67cc38ea3/Richard-Gillingwater-brand-speaker-emotions.jpeg?width=50)
Emotional Branding - Why do emotions sell?
![FEAR - top emotion for middle-aged men](/getmedia/cda9c57c-6aa1-4c09-ba3d-4bb12b27ddaf/Feel-more.jpg?width=50)