Your brand is a story told through multiple archetypesEmotional Branding Insights2020 What is a brand and how do you brand a company?Nov 22, 2020 Stop saying B2B or B2C. Think HUMAN-2-HUMAN.Nov 17, 2020 Why your brand SHOULD be made of multiple personalitiesOct 13, 2020 Emotions not thoughts have the energy to move (e'motion) or change our behavioursOct 13, 2020 Emotional Branding - What are 'High-impact emotional’ drivers'?Oct 04, 2020 Emotional Branding - Why do emotions sell?Oct 04, 2020 FEAR - top emotion for middle-aged menOct 04, 2020