Emotional Branding have this year re-branded Vocovo and Oxgene and both companies made it into the UK Fast 50 – the foremost technology awards programmes run by Deloitte.
The ranking is based on revenue growth over the last four years and is part of an international programme run by Deloitte.
The most effective brands trigger consumers’ emotions, yet these powerful five are among the most difficult to create:
Here are seven things worth considering
- Emotions ARE effective
- People buy because they feel like it, so make them feel something
- Consider all of the senses… even online
- Weave your brand into a narrative
- Use your brand history to create new memories
- If you’re a new, challenger brand – borrow brand nostalgia
- If something doesn’t repeat, it’s probably not important
Look deeper into most advertising and you’ll find very sophisticated emotional branding going on.
Halfords cultivate more customer love with a new brand platform and identity launched in 2016.
Falling in love follows the same chemical process whether that’s with people or brands.
How we helped tell a truly emotive story
We were asked to develop a narrative and big idea that united: brand, anniversary and fundraising campaigns.