The most effective brands trigger consumers’ emotions, yet these powerful five are among the most difficult to create:
Here are seven things worth considering
- Emotions ARE effective
- People buy because they feel like it, so make them feel something
- Consider all of the senses… even online
- Weave your brand into a narrative
- Use your brand history to create new memories
- If you’re a new, challenger brand – borrow brand nostalgia
- If something doesn’t repeat, it’s probably not important
Look deeper into most advertising and you’ll find very sophisticated emotional branding going on.
Halfords cultivate more customer love with a new brand platform and identity launched in 2016.
Falling in love follows the same chemical process whether that’s with people or brands.
How we helped tell a truly emotive story
We were asked to develop a narrative and big idea that united: brand, anniversary and fundraising campaigns.
Radley College, one of the UK’s top boys boarding schools, wanted to launch a vision that united the hearts and minds of all alumni around a bold ambition.
Oxford Dictionaries is the world’s biggest and best known dictionary.
“Emotion serves as a cognitive guide and helps adults make decisions every day” (Goleman, 1997)