The most effective brands trigger consumers’ emotions, yet these powerful five are among the most difficult to create:
Category: Brand
Improve brand recall. Try these 7 things
Here are seven things worth considering
- Emotions ARE effective
- People buy because they feel like it, so make them feel something
- Consider all of the senses… even online
- Weave your brand into a narrative
- Use your brand history to create new memories
- If you’re a new, challenger brand – borrow brand nostalgia
- If something doesn’t repeat, it’s probably not important
FEAR is the top emotion for middle aged men
Look deeper into most advertising and you’ll find very sophisticated emotional branding going on.
Halfords swap prices and deals for emotional branding
Halfords cultivate more customer love with a new brand platform and identity launched in 2016.
Love brands – how they get you to fall in love
Falling in love follows the same chemical process whether that’s with people or brands.
Trias – turning dreams into opportunities
How we helped tell a truly emotive story
Wageningen University – Wisdom & Wonder
We were asked to develop a narrative and big idea that united: brand, anniversary and fundraising campaigns.
Radley – launching their strategic vision
Radley College, one of the UK’s top boys boarding schools, wanted to launch a vision that united the hearts and minds of all alumni around a bold ambition.
Oxford Dictionary – How we helped the world’s biggest dictionary brand connect with millions of people
Oxford Dictionaries is the world’s biggest and best known dictionary.
What’s your brand doing to connect with people emotionally?
“Emotion serves as a cognitive guide and helps adults make decisions every day” (Goleman, 1997)