Brand refresh – ODS

Emotional branding help ODS redefine its brand

Emotional branding were commissioned to refresh Oxford Direct Services. To create a big idea and develop the visual language including a new identity to run across a new website, stationery, signage, annual report and vehicles.

The big idea was around the idea of 'doing good'. A business that was 100% invested in doing good for customers, employees, suppliers, the community and the environment.

A brand video was developed as part of the brand launch.


NATS Employee branding – Telling a more elevated story

Winning hearts and minds. Emotional Branding were asked to develop an internal brand narrative that would inspire and align employees around the future direction of NATS commercial strategy. NATS is the UK’s air traffic control organisation.