Improve brand recall. Try these 7 things

Here are seven things worth considering

  1. Emotions ARE effective
  2. People buy because they feel like it, so make them feel something
  3. Consider all of the senses… even online
  4. Weave your brand into a narrative
  5. Use your brand history to create new memories
  6. If you’re a new, challenger brand – borrow brand nostalgia
  7. If something doesn’t repeat, it’s probably not important

NATS Employee branding – Telling a more elevated story

Winning hearts and minds. Emotional Branding were asked to develop an internal brand narrative that would inspire and align employees around the future direction of NATS commercial strategy. NATS is the UK’s air traffic control organisation.